OnePlus Enters the Indian Esports Market | OnePlus x Indian Esports
The popular smartphone brand OnePlus has officially announced that it is entering the Indian esports market by collaborating with some competitive esports teams. Indian esports teams such as God Reign, K9, and Cincinnati Kids are now partnering with OnePlus.
India is the fastest-growing mobile gaming market in the world, and OnePlus is trying to expand its presence in the Indian gaming community.
Marcel Campos, Director of Product Strategy at OnePlus, said that, “At OnePlus, our community has always been at the core of everything we do. Over the years, we’ve listened closely to our gaming community and understood their need for speed, performance, and reliability. This collaboration reinforces our dedication to the gaming community and marks an exciting step in empowering the next generation of mobile esports athletes.”
Teams Partnered
Gods Reign
Gods Regin is a veteran esports team based in Bangalore. They won the 2025 ESL Snapdragon Pro Series. They play games such as BGMI, Valorant, CS: GO, Pokémon Unite, and New State Mobile. As they have collaborated with OnePlus, they will compete under the brand name OnePlus Gods Reign.
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K9
K9 is the Uttarakhand-based esports team. They mainly play the BGMI game. K9 impressed with a notable performance in Red Bull MEO and BGIS tournaments. As they have collaborated with OnePlus, they will compete under the brand name OnePlus K9.
Cincinnati Kids
Cincinnati Kids is an emerging esports team in India. They gained significant attention in the BGIS 2025 with their performance. The team secured 7th place at the BGIS 2025 Grand Finals. As they have collaborated with OnePlus, they will compete under the brand name OnePlus Cincinnati Kids.
Advantages for OnePlus
India is one of the fastest-growing mobile gaming communities in the world, with millions of active users. OnePlus is trying to align its brand with a high-engagement gaming audience and trying to improve its brand image. This can also help the OnePlus to promote its gaming-centric devices.
Also, players from the partnered teams will test current and upcoming devices in real gaming scenarios and provide their experience. Feedback from these players will help to make future changes for OnePlus.
