Etihad Airways to Sponsor CSK in IPL 2024
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Etihad Airways to Sponsor CSK : The Chennai Super Kings (CSK) and Etihad Airways officially signed a deal on Thursday, February 8, for Etihad Airways to serve as the team’s 2024 IPL sponsor. According to the partnership’s early terms, the Etihad Airways emblem would appear on CSK players’ shirts and be featured on various platforms and events.
The cooperation between Etihad Airways and CSK was unveiled at Kalaivanar Arangam in Chennai, according to a story from the Economic Times, in the presence of respected leaders from both companies. Wearing their new jerseys and flaunting the airline’s insignia, the CSK team executives and players joined the Etihad Airways cabin crew on stage.
Arik De, the Chief Revenue Officer of Etihad Airways, said to PTI, “CSK is the subject of the investment that we are announcing today.” This nation is deeply rooted in cricket, therefore strengthening our connection with it is crucial. We want to gradually unfurl our cooperation, which is expected to be rather profound, much as a well-made Bollywood film does.
He also revealed the specifics of Etihad Airways and CSK’s cooperation saying, “We will initially have visibility in the stadium through a hospitality suite.” We will serve as the sponsors for both the front and back of the T-shirt. Thus, it is how we will begin.
CSK CEO Kasi Viswanathan said in a statement “This collaboration goes beyond the boundaries of a traditional sponsorship.” It’s all about giving our fans an amazing experience and raising the bar for sports collaborations.
Arik De, Chief Revenue Officer at Etihad Airways, said, “Today marks the start of an extraordinary journey as we welcome Chennai Super Kings to our sports portfolio. Cricket’s global resonance unites diverse communities, reflecting the shared values of Etihad and Chennai Super Kings. Our collaboration goes beyond sponsorship; it’s a celebration of a shared ethos, a testament to the collective spirit of Etihad and Chennai Super Kings. Cricket in India is truly incredible and the Chennai Super Kings fans really showcase exactly what it means to love and have true passion for the game in this incredible country.
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“For Etihad, we believe in connecting with our travellers through shared interests, and like the ‘Yellow Army’ we really believe in this team. As we embark on this thrilling journey, we anticipate not only creating unforgettable moments for fans and travellers but also forging a powerful connection that transcends boundaries and elevates the spirit of the game to new heights.”
We are back in #Yellove with a new collaboration with @etihad ! Are you ready, Superfans? 🦁💛👕 #WhistleParakkattum pic.twitter.com/WCB0CeHDJX
— Chennai Super Kings (@ChennaiIPL) February 8, 2024
KS Viswanathan, Chief Executive Officer, Chennai Super Kings, said, “In Etihad Airways we have a partner that not only shares ours values, commitment to excellence and passion for success but also brings association benefits that are global in nature for our brand. This collaboration goes beyond the boundaries of a traditional sponsorship – it’s about creating an extraordinary experience for our fans and setting new standards in sports partnerships. The Etihad – Chennai Super Kings partnership promises to deliver a series of exciting initiatives, engaging activations, and unique fan experiences throughout the cricketing season. Stay tuned as we embark on a journey to redefine the dynamics of sports sponsorships and leave an indelible mark on the world stage.”
Etihad’s commitment to the Indian market and its aim to establish significant relationships with the country’s diverse population are evident in its planned engagement. It creates a winning balance that will appeal to both fans and travellers by combining the talents of the Yellow Army with Etihad’s exceptional travel experiences.
The excitement is sky high! 🔥🤩
— Chennai Super Kings (@ChennaiIPL) February 8, 2024
Bring on the loudest of whistles for the new beginnings with @etihad for the upcoming Summer of #Yellove ! 🥳💛 #WhistleParakkattum pic.twitter.com/6TSjB1p8Sx
Etihad Airways to Sponsor CSK : Bilateral Agreement
As per the terms of the bilateral agreement with India, Etihad Airways has the capacity to operate 50,000 weekly tickets to Abu Dhabi. Presently, it operates 42,000 seats, with about 85–90% occupancy, in conjunction with Air Arabia, its partner airline, according to Arik De, Chief Revenue and Commercial Officer of the airline. According to him, the airline is not requesting more seats. “Where we are, we’re happy.” After the epidemic, Etihad’s India business grew by thirty percent annually, he claimed.
De said that the connection between India and the UAE goes “much beyond the temple,” thus he did not think that the opening of the Hindu temple in Abu Dhabi on February 14 will have any major effect on Etihad’s India business. The temple, according to him, is “one step” in the partnership’s journey. He emphasised that there is a cordial connection between Prime Minister Modi and President Mohammed bin Zayed Al Nahyan.
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