LTA North Split 2 Sees Viewership Decline Despite Intense Matches
The second split of the League of Legends Championship of the Americas (LTA) North Conference has concluded, but the tournament experienced a notable decline in viewership. Even with top-tier teams like Cloud9 and FlyQuest competing, audience engagement fell short compared to both the first split and the previous LCS Spring Split.
The revamped LTA format was expected to improve the competitive League of Legends scene in the Americas. However, it has yet to deliver the expected improvement in viewership, particularly in North America.
Lower Peak and Average Viewership Raise Concerns
Esports Charts reported that the split peaked at 146,727 viewers during the upper-bracket clash between Cloud9 and FlyQuest. This number is slightly lower than the highest viewership from the first split, which was 149,876.
Even more surprisingly, the grand final tight rematch of those same teams only reached 124,752 viewers, making it the fourth-most-watched match of the split. Average viewership also fell around 14%, dropping from 89,217 in Split 1 to 76,795 in Split 2.
This places LTA North at the bottom among all major League of Legends regions, including LCK, LPL, and LEC. Even worse, the conference now trails the Latin Circuit (LCP), which gained momentum after its regional merger. Compared to the LCS’s Spring Split 2024, LTA North’s second split has lost almost 100,000 peak viewers.
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Rebrand Yet to Hit Home with North American Fans
The League of the Americas (LTA) setup was meant to tighten and energize the tournaments across the Americas under one umbrella. Even though numbers for the LTA South conference look strong, LTA North still faces challenges in gaining popularity. Unfamiliar logos, uneven rivalries, and middling showings on the global stage all appear to have decreased viewer interest.
While viewership was low, the games themselves were competitive and entertaining. FlyQuest narrowly defeated Cloud9 last weekend to qualify for the Mid-Season Invitational (MSI), which begins on June 27 in Vancouver. That level of drama proves the talent is there, but the crowd is still looking the other way.
As Riot Games plans the second half, reigniting LTA North may demand fresh broadcast angles, easier co-streaming, and a bolder local brand story before the audience shrinks even more.
